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So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers take online reviews into account when making their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete.

Two big reasons why reviews on review sites are kind of a big deal

Online reviews are no joke (a s much as there are endless hilarious and entertaining reviews out there). That means the top review sites are something for businesses to take note of.

Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:

  • receiving zero business reviews
  • receiving zero recent online business reviews
  • receiving negative online business reviews
  • or, the business simply has unmanaged online reviews across multiple business review websites

Unfortunately, these businesses are missing out and hurting their business through inaction, as reputation drives conversion . Want to learn more about reputation management? Read on.

1) Business reviews and social posts help shape a company’s online reputation

In fact, one of the worst things a business can do is ignore their online reviews and social posts. As easy as it is to make a mistake when managing a business’s online reputation, it can also be easy to recover if you monitor the reviews properly .

While damage will inevitably happen, a business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.

2) Business reviews provide valuable feedback for businesses

While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews.

Through reviews, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service. If we have not yet sold you on the importance of online reviews, maybe these 50 stats on online reviews will .

In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa.

Top 10 Consumer & Business Review Websites

Review Website U.S. Alexa Ranking Reviews Best For Avg. Monthly U.S. Traffic % U.S. Traffic (of Total)
Google My Business 1 any business 158.03 million 19.6%
Amazon 3 e-commerce related 85.44 million 63.6%
Facebook 4 any business 85.57 million 23.1%
Yelp 64 any business 40.47 million 87.5%
Trip Advisor 118 related to food, restaurant, travel 28.27 million 50.4%
BBB (Better Business Bureau) 647 any business 6.15 million 72.1%
Yellowpages 694 any business 10.5 million 70.0%
Manta 957 any business 6.48 million 67.0%
Angies List 1,755 service related business 5.44 million 72.4%
Foursquare 2,418 any business, mostly restaurants 3.67 million 19.3%

Why are these the top business review websites?

Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).

Similar to our Top 100 Online Business Directories list, we wanted to bring you another list backed by numbers. What can we say, we like numbers, data, stats and facts!

Traffic talks folks, and the more consumers that visit a business review site, the more they are likely to leave and read other business reviews. Let’s face it, no one wants to create another login or account on another site to manage yet another password.

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Three important customer review website tips:

1) Remember to add or claim listings on the top business review sites

There are many niche business review and directory websites out there and we have brought you a mix of the very best heavy hitters in the online review website world.

In other words, it’s a good idea to add or claim a listing or business profile on these review sites (unless a business doesn’t fit with the niche), correct the business’s listing information and start getting more business reviews!

Plus, getting a business’s listing information on a directory corrected only heeds positive citation results, especially when listed on these big guys below.

2) Businesses should keep asking their customers for reviews

Asking the average customer for a review can be hard work. Granted, it is often easiest to get reviews from consumers that are either really happy or really unhappy with the level of service they were provided.

Businesses should always remember to ask as customers are busy creatures and will not remember unless they are asked nicely to leave feedback.

3) Customers are more open to leaving reviews on business review sites

With that being said, which review websites are the best to ask customers to leave reviews about a business? Why not just ask for business reviews or testimonials on a business’s website? Well, asking consumers to leave a review on a business’s website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site.

Infographic of the top 10 review sites

Want a pdf version of the infographic? Get it here.

The list of the top 10 business review sites

1. Google

Average monthly US traffic (Alexa): 158.03 million

US ranking (Alexa): 1

Business reviews for: any business

Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. Google is the go-to search engine of choice: as more and more consumers conduct multiple searches on it every day, more businesses are vying for top SERP results .

Very important: Businesses must verify their information to complete their Google My Business registration.

Google My Business puts business data on Search, Maps and Google+. Because of this, customers can easily find a location from desktop, mobile or anything in between. Google customer reviews show up in search and are known to bolster SEO , so they are essential to the credibility of all businesses.

Google is the king of web traffic

Did you know that Google’s search engine performs over 3.5 billion searches per day ( internetlivestats.com )? Businesses should aim to be on Google’s snack pack in order to be readily found when consumers perform a local search.

Users can leave reviews for a business easily and simply. The less friction involved in the business review process, the easier it is to get more reviews. Getting reviews through a business’s Google My Business account is a great place to start.

2. Amazon

Average monthly US traffic (Alexa): 85.44 million

US ranking (Alexa): 3

Business reviews for: e-commerce related transactions

Amazon is a powerhouse. Therefore, it is no surprise that it is a popular go-to business review site for e-commerce products. If you don’t use Amazon, you probably know someone that has used Amazon (or uses Amazon faithfully).

In fact, Amazon has been training consumers to use their review system for a long time now. Therefore, we should probably thank them for helping train a mass of consumers to start leaving them and making it as part of an online consumer etiquette, if you will.

Amazon is much more than book reviews

We may think of Amazon as a virtual library, but Amazon is for much more than book reviews. For companies who do any amount of e-commerce, Amazon is a key source of information. While Amazon as a business review website is more targeted and fitting for Amazon marketplace partners, it is a worthy site to note, especially for retailers about what customers like about certain products and how the service aspect of transactions were handled.

Did you know that business reviews have been a part of Amazon’s websites for over 20 years?

Another fun fact: Amazon’s business review system was improved in 2020 to start weighing reviews so they are more up-to-date and helpful (cnet).

3. Facebook

Average monthly US traffic (Alexa): 85.57 million

US ranking (Alexa): 3

Business reviews for: any business

Facebook is a social networking platform where users can create profiles, upload photos and videos, send messages and keep in touch with friends, family and follow their favorite businesses and brands. Companies can create business profiles that users can follow and also leave business reviews based on their experience with the company.

Customers now commonly leave reviews on social media

Consumers increasingly interact with brands through social channels, and there is no social platform more prevalent than Facebook. It follows, then, that the business reviews on Facebook are seen and shared by many potential customers. Businesses should take note of the big wins and big mistakes that a business can experience when opening themselves up to social media.

But again, please note that consumers are talking about a business whether that business is aware of it or not (and whether businesses have claimed their business profile or not). With that being said, it is pertinent that businesses are actively monitoring their social media mentions at all times.

Facebook is becoming a popular review resource

Due to the sheer size of the user base of Facebook, it is gaining momentum towards being one of the most popular business review sites. Since most users on the site already have a Facebook account, the process to leave a business review is relatively friction-less.

Consequently, this reduction in friction gives Facebook an advantage over other business review websites where users must create unique logins or log in to the site each time (compared to those consumers that are already living and breathing in Facebook).

4. Yelp

Average monthly US traffic (Alexa): 40.47 million

US ranking (Alexa): 64

Business reviews for: any business

Yelp is a platform (review website and app) where users can publish reviews about local businesses. Also, Yelp trains small businesses how to respond to business reviews, host social events for Yelpers (a.k.a. Yelp reviewers) and provides data about businesses including health inspection scores (Yelp.com).

Reputation management is essential on review sites

Yelp has become a name synonymous with business reviews, as the site has over 102 million reviews and counting. As the world’s largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online; and more specifically, about their Yelp reviews.

Image Source: Yelp

Consumers aren’t going to give a small business any attention if all they see is negativity surrounding their Yelp customer review page.

Yelp has a distinct reviewer culture of “yelpers”

Consumers who review businesses and leave business reviews on Yelp have become known widely as “yelpers.” Yelpers leave business reviews to help others in the community make purchasing decisions and it’s important for your local business clients to keep an eye on them.

Business review sites such as Yelp, point to the growing importance of review monitoring to manage a business’s online reputation. In summation, if we haven’t won you over on Yelp yet, maybe these hilarious Yelp reviews will .

5. TripAdvisor

Average monthly US traffic (Alexa): 28.27 million

US ranking (Alexa): 11 8

Business reviews for: any business

TripAdvisor is an travel website company where users can leave business reviews of places they’ve visited. Users can also book rooms, find flights, discover to do and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.

King of the niche: travel directories and travel related reviews

Another fun fact: business review volume occurs the highest in the travel vertical .

Apparently vacation stories must also travel the gap between online and in person. Well, if a person really wants, at least they can avoid the vacation slide shows online. ��

6. Better Business Bureau

Average monthly US traffic (Alexa): 6.15 million

US ranking (Alexa): 647

Business reviews for: any business

The Better Business Bureau aims to help people find and recommend businesses, brands and charities they can trust (bbb.org).

The BBB is built on trust

Based on a business rating review system, BBB educates consumers and assists people in finding trusted businesses. The Better Business Bureau tries to protect consumers from fraudulent business or scammers.

Company profiles on BBB contain a short company bio and a history of complaints made about the business, as well as an A – F rating.

7. Yellowpages

Average monthly US traffic (Alexa): 10.5 million

US ranking (Alexa) : 694

Business reviews for: any business

YellowPages is an online internet yellow pages directory owned by YP. YP is a local marketing solutions provider that focuses on helping local businesses (and the communities within) grow.

YP: a IYP directory with large traffic volume and review capabilities

Yellowpages has business review capabilities. Companies can manage their reviews on the review site after claiming a free business listing on their page.

8. Manta

Average monthly US traffic (Alexa): 6.48 million

US ranking (Alexa): 957

Business reviews for: any business

Manta is an online small business service directory, search engine and review site that provides small businesses with the information to network.

Manta: a directory with solid traffic volume and review capabilities

The site helps small businesses connect and grow through their community where users can buy from, partner with and connect to companies.

9. Angie’s List

Average monthly US traffic (Alexa): 5.44 million

US ranking (Alexa): 1,755

Business reviews for: service related businesses

Angie’s List is a service listing and review website that offers user-based rankings and reviews of service professionals in local areas.

Angie’s list reviews are from members

Because Angie’s List is a paid review site, it is known to be less filled with rambling reviews from customers and spam. Members grade companies using a report card scale from A-F on price, quality, responsiveness, punctuality and professionalism.

Angie’s List is divided by categories such as house, auto, health, pets and services.

10. Foursquare

Average monthly US traffic (Alexa): 3.67 million

US ranking (Alexa): 2,418

Business reviews for: any business, mostly restaurants

Foursquare is a local search and discovery service mobile app. The app helps users discover new places/businesses through other Foursquare business reviews.

Foursquare is a powerful social media review tool

Users can let friends know where they are and find out where their friends are. Users can also collect points, prize badges, and coupons for checking in at places. In any case, with 55 million monthly active users, Foursquare is a powerful force to monitor customer loyalty and feedback.

Why businesses should want customer reviews on review websites

The importance of responding to customers online could not be more important, as reviews are often the first point of contact a potential customer has with a business . Aside from the fact that reviews from customers help other customers decide whether they should visit a business or not, business reviews are now more prevalent on search results pages.

How can businesses get more reviews?

There are a variety of methods a business can employ to ask for more business reviews, including emailing consumers manually, asking consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business review process.

In Google’s markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now be included in search results. In other words, when a user performs a search on Google, Google will find and possibly display review summaries from online business reviews and consumer ratings. Below is an example of how business reviews now showing up in search results.

Business reviews are here to stay

In conclusion, there’s no getting away from business reviews. Sorry folks. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers .

Also, businesses needn’t fear about negative online reviews , there are ways to negate the effect of negative reviews (see what we did there?)!

The moral of the story: always respond to business reviews, whether they are good or bad

Indeed, the important take away here is that it is important to respond to reviews, good or bad . By and large, it shows that a company cares about their consumers.

Betterment Review 2020: Pros, Cons and How It Compares

Betterment’s goal-oriented tools and helpful tax strategies should appeal to investors of all types. Access to human advisors is available with the Premium plan, or by purchasing a standalone advice package.

At NerdWallet, we strive to help you make financial decisions with confidence. To do this, many or all of the products featured here are from our partners. However, this doesn’t influence our evaluations. Our opinions are our own.

Our Take

The bottom line: Betterment is a clear leader among robo-advisors, with two service options: Betterment Digital has no account minimum and charges 0.25% of assets under management annually. Betterment Premium provides unlimited phone access to certified financial planners for a 0.40% fee and $100,000 account minimum.

on Betterment’s website

Betterment

on Betterment’s website

Account Minimum
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of free management with a qualifying deposit

Pros & Cons

Multiple investment options.

Fractional shares mean all your cash is invested.

Robust goal-based tools.

No direct indexing.

Compare to Other Advisors

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Account Minimum
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of free management with a qualifying deposit

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career counseling plus loan discounts with qualifying deposit

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amount of assets managed for free

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Full Review

Betterment is a clear leader among robo-advisors. The company offers two service options: Betterment Digital, its legacy offering, has no account minimum and charges 0.25% of assets under management annually. Betterment Premium provides unlimited phone access to certified financial planners for a 0.40% fee and a $100,000 account minimum.

Betterment is best for:

Users with low balances.

Those who want automatic rebalancing.

Users who like goal-based tools.

Betterment at a glance

» Want to check out other providers? See our top picks for robo-advisors .

Where Betterment shines

Account minimum: Betterment is one of the few robo-advisors that doesn’t require a minimum deposit. However, that applies only to its Betterment Digital offering. Betterment Premium requires a minimum $100,000 balance in exchange for unlimited phone access to certified financial planners.

Investments: Like many robo-advisors, Betterment bases its investment philosophy on modern portfolio theory, which highlights the benefits of diversification. The company uses exchange-traded funds that represent about 12 asset classes for different levels of risk tolerance and your goals. Customers who want a bit more control over their investment portfolio can use Betterment’s “flexible portfolios” tool to adjust the percentage of their money invested in any particular ETF.

Investors also can choose among three other portfolio options: a “smart beta” portfolio that seeks higher-than-average returns by embracing systematic risks; an income portfolio comprised solely of bonds; and a socially responsible portfolio, which uses ETFs comprising companies whose business practices align with certain social causes.

Betterment’s SRI portfolio invests in funds that may exclude companies with poor records on, say, environmental issues — this exclusion process is called negative screening — and seek out companies with exemplary records in that realm, which is called positive screening. Not all of the funds meet the definition of socially responsible investing, or SRI; some asset classes are the same as Betterment’s standard portfolio because the company was unable to find a suitable or low-cost alternative. The company says it plans to add additional SRI funds as they become available.

Betterment automatically rebalances investor portfolios when cash flows in or out — in the form of dividends, contributions or withdrawals — or when the allocation to a particular asset class drifts over 2% to 3% from its target level.

The company’s algorithms check daily for a need to rebalance, and the company buys fractional shares, so there’s no uninvested cash in your portfolio. Betterment Premium accounts are also monitored by financial advisors.

Management fees: The company has two plans, each with a different management fee:

Betterment Digital: 0.25% annual fee. Betterment’s standard offering, with digital advice and tools.

Betterment Premium: 0.40% annual fee. Access to a team of certified financial planners for account monitoring, plus unlimited phone calls and emails.

Betterment Digital’s 0.25% management fee is inexpensive compared with that of many robo-advisors, and if you want to talk to a financial advisor, you can purchase one of the company’s financial advice packages (more on those below).

Likewise, the fee for Betterment Premium seems reasonable for access to human advice through a fiduciary advisor like Betterment. The company isn’t able to supplement its management fee by using its own funds, the way broker-owned robo-advisors such as Vanguard Personal Advisor Services and Charles Schwab Intelligent Portfolios do. At the Premium tier, you get unlimited phone access to a group of certified financial planners.

For portions of an account balance over $2 million, Betterment Digital costs 0.15% and Premium costs 0.30% (customers who funded their accounts before Sept. 18, 2020, will continue to get free management on their balance over $2 million).

Financial planning packages: Betterment offers advice packages targeted to specific life events. A $199, 45-minute “getting started” package helps new clients set up their Betterment account, make the most of Betterment tools and features, and start investing. The other four packages each cost $299 for a 60-minute call, with advice geared toward college planning, marriage, retirement and general financial health. With all of the packages, you’re speaking with a CFP.

Goal-based saving: Betterment’s sign-up process takes you through a goal-setting exercise, asking for your age and current annual income. Then, it suggests a series of goals based on your answers, estimating a safety net of three to six months of expenses, a retirement savings target and a general investing goal. Each goal comes with a recommended target and asset allocation, which you can adjust. You can also add other, personalized goals that will dictate the account types used and the way your money is invested. And you can set up auto-deposits into each goal.

High-yield savings: Betterment also offers a way for you to stash your savings with them. Called Cash Reserve, it comes with an interest rate of 0.30% . (This interest rate is variable and may change.) Your savings will get up to $1 million in FDIC insurance coverage, there’s no minimum balance requirement and you won’t pay a fee on your balance.

Two-Way Sweep: You can link your checking account to your savings with Betterment, and the company’s Two-Way Sweep feature will move any unused money — that is, money that its cash analysis tool sees as excess, based on your regular spending — into your savings. It also can move cash back to your bank account when your balance runs low. You can change the target balance for your linked checking, and Betterment sends an alert before making a sweep, which gives you the opportunity to cancel if you like.

Retirement planning: Betterment’s retirement planning tool lets you link your non-Betterment accounts, including 401(k)s, giving a full picture of all your savings and investment accounts. With this information, the tool can offer comprehensive retirement planning advice, including comparing current savings levels with your desired spending levels in retirement, answering questions about whether you’re saving enough money, when you’ll be able to retire and if you’re using the correct savings vehicles and investments. It updates and syncs to outside accounts daily and allows for Social Security data uploads.

Charitable giving options: Betterment also offers a charitable giving tool that gives customers a tax-efficient way to donate appreciated securities to charities directly on the Betterment platform.

Where Betterment falls short

No direct indexing: Like many other robo-advisors, Betterment offers tax-loss harvesting on taxable accounts. The platform automatically reviews your investments daily to reduce tax exposure. But it doesn’t have a direct-indexing tool like Wealthfront , which provides this service on taxable accounts with balances of $100,000 or more. Direct indexing buys the single securities held by an index, rather than the ETF tracking that index. That can help single out tax-loss harvesting opportunities and save investors with taxable accounts a significant amount of money.

Betterment’s Tax-Coordinated Portfolio is a solid attempt to bridge this gap. This is an “asset location” strategy that automatically puts tax-efficient investments into taxable accounts and investments that have a heavy tax burden into tax-advantaged accounts that will shelter them. (You need to have both taxable and tax-advantaged retirement accounts at Betterment for the strategy to work.) Betterment also offers a Tax Impact Preview tool that lets you see the potential tax hit of any portfolio moves before you make them.

Safety net goals: One of Betterment’s suggested goals is a safety net — read: emergency fund — which it advises investing 15% in stocks and 85% in bonds. Betterment recently dialed those percentages down from 40% in stocks and 60% in bonds. That’s good news, because conventional advice says short-term savings such as an emergency fund probably shouldn’t be invested at all, because you may need access to the account quickly (which could mean being forced to sell investments when the market has lost value, instead of waiting for a time when the market has gained).

Betterment says its tests show that this allocation is a reasonable alternative to cash, but you’ll need to decide whether you’re comfortable investing your emergency fund. Many people would sleep better at night with at least some of this money in a savings account (such as Betterment’s Cash Reserve). Also, the company concedes that taking money out of your safety net account could have capital gains tax implications, including short-term capital gains, which are taxed at higher rates than long-term gains. Withdrawals from a standard savings account aren’t taxed.

Cutting ties: On occasion, for a variety of reasons, there may come a time when you want to part ways with a company. For Betterment customers, that can be a bit onerous. Transferring everything out of a Betterment account to another company requires a hefty amount of mailed paperwork. As in, snail mail.

Is Betterment right for you?

Betterment is one of the largest independent robo-advisors, and the speed at which it has been able to attract clients and assets is impressive. Its goal-oriented tools and features should appeal to retirement investors, and the human advice offering is inexpensive compared with other independent hybrid advisors, such as Personal Capital . Investors with taxable accounts are likely better off at Wealthfront. (For a full overview of how Betterment stacks up to Wealthfront, read our detailed comparison .)

2020 retail industry outlook

Convenience matters—now more than ever. And forward-thinking retailers are setting high expectations for rest of the industry. In the 2020 retail trends outlook, we explore convenience, what it means today, and how retailers can position themselves to take on the challenge in the year ahead.

Explore content

Predictably, 2020 was a year in transition. There was stability in the positioning of the top five retailers and a few notable bankruptcies. The emphasis on understanding what consumers really want continued to expand the gap between the leaders and everyone else who followed. For retailers, understanding how consumer expectations are evolving has never been more important, especially with the convergence of supply chain, digital technologies, and other innovations.

But when it comes to how the next 12 months will play out, uncertainty is the name of the game. With a possible recession and potential fallout from tariff tensions looming, retailers should have a strategic plan that can handle adjustments when and as needed. While the overall economy might be losing its shine in 2020, it presents retailers an opportunity to review their playbook for riding out a downturn.

To strengthen their preparedness, retailers should focus on four factors critical to success:

  • Determine why they matter
  • Build a war chest to invest in growth
  • Embrace technology and automation to better leverage growth
  • Look outside their four walls to embrace partnerships

Download our full report to learn more about the trends facing the industry in 2020 and the challenges and opportunities they present.

Understanding expectations to navigate uncertainty

The shift in consumer expectations

Given the rapid pace of technological advances and social transformation, expectations for outstanding customer service and experience are now being set by those outside the business. Consumer expectations are going global, while age-old national and industrial divides are shrinking.

To remain ahead, many retailers must make a difficult choice on what to offer and how to make sense of it, profitability-wise. This means there’s a necessary conversation around tough tradeoffs—what really matters to the consumers, and what must companies have internally before going after the shiny new object?

At its very core, convenience is a human-centered experience that provides customers with a feeling of ease. While perception of convenience can range from “saves me time” to “meets all my needs in one place,” what many people are looking for is something that simplifies life while delivering a positive experience. People want to “outsource” the work of getting products. Instead of focusing on the act of purchasing products, they want to focus on the act of using them. That’s what appears to really matter.

Economic outlook: How should the retail industry prepare?

Growth may continue to slow
The retail industry should be prepared for changing economic conditions in the coming year. The economy slowed last year, with real GDP growth declining to 1.9 percent in Q3 from 3.1 percent in Q1. With the outlook for global growth dimming and the uncertainty of trade tariffs unlikely to go away soon, we expect real GDP growth to slow to 1.6 percent this year from 2.3 percent in 2020.

Consumer spending outlook
Consumer spending is the lifeblood of the retail industry. Overall, we expect real consumer spending growth to slow to 2.2 percent in 2020 from 2.5 percent in 2020. Going into 2020, consumers face three key challenges:

  1. Gains in the labor market haven’t translated to strong wage growth.
  2. As the impact of the 2020 tax cuts fizzles out, disposable income is likely to slow.
  3. Escalation of trade tensions could dent growth and employment.

Retailers will likely have to be more judicious with investments and flexible with their plans–ready to adapt to both foreseen and unforeseen scenarios. It seems that for the year ahead, those retailers who prepare for the worst will likely fare the best. But where should retailers focus their strategies in 2020 to help move to the right side of the tipping point?

A myriad of new and more convenient options are coming our way in 2020. Here are a few considerations to help move towards an enhanced retail experience:

  • Understand that convenience is related to an overall consumer experience that eases the shopper journey while providing additional services.
  • Take stock of your organization―is convenience a common thread?
  • Realize convenience is the new normal. Invest in convenience in the areas most aligned to your brand promise.
  • Determine your shoppers’ willingness to pay for convenience and your organization’s willingness to invest.

By focusing efforts across your organization and into your supply chain, new retail business models can evolve. Winners and losers will likely be decided on who can execute these new ventures best. And they will ultimately shape the future of retail.

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