How Often Should I Trade

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How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers?

We haven’t even covered how often companies should post — a factor that can make or break even the greatest of content.

You might be surprised to know that even though there’s a surplus of hard data about why blog posts are integral to marketing, there’s not much on the frequency of posting. This is because, well, it depends.

If ambiguity gets your heart racing, fear not. Here, we’ll offer suggestions and stats to help inform your decision.

How Often Should You Blog?

The frequency of blog posts depends on what’s best for your company. Smaller businesses have found comfort and success posting one to four times a week, while larger companies can push out daily and, sometimes, multiple daily posts.

If you’re a marketing team of one, don’t feel the need to constantly pump out content. If you do, you’ll probably find yourself getting burned out and releasing content that’s not beneficial to you or your audience.

Keeping a schedule when blogging is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness. We’ll get into why below.

Organic traffic

Blogging is important for SEO if you want to increase visits to your website. But, if you are already posting valuable content, it might benefit you to go back and update that content, especially if after a little while, you want to give certain posts a boost.

Blog post traffic is compounding, which means it gains organic results over time. This is why updating posts are important. This gives you more reads, more recognition, and possibly, more fans.

Brand awareness

Because Google can crawl every page of a website for SEO, every blog post you make has the chance to enhance not only optimization but awareness of your brand. For example, if you’re in the beauty industry and you publish high-quality posts about how to apply eyeliner or mascara, you have the opportunity to be seen in those Google search results.

To build brand loyalty, make sure you’re producing high-quality content. If you’re producing content with images, keywords, and industry-relevant content, you can increase your brand awareness.

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So, blogging is still of high importance for brand discovery and building leads. If you’re trying to figure out the right publishing frequency for your team and your business, keep reading.

Blogging Frequency

Blogging frequency ultimately depends on what you aim to accomplish with your blog. So, let’s look at the basics of how often you should blog for what you aim to accomplish.

Organic traffic

If your main goal is to raise traffic numbers and bring clicks to your website and content, you want to post frequently. It’s ultimately up to you to determine what that schedule looks like.

As a small blog with a limited team, it can be difficult to brainstorm, create, and promote a new post every day. This is where planning comes in handy. When you’re coordinating your next product launch campaign, plan for blog posts in tandem, and set aside time to outline those posts.

Having the material outlined and organized before you begin writing saves you time. Because you want to publish as much as possible, think of content that will educate your readers. This can look different depending on the blog, but some blog ideas include industry how-tos, campaign round-ups, and listicles.

For more blog post ideas, check out this list of 101 ideas HubSpotters put together.

Brand awareness

When you’re focusing on building your brand, the key is to diversify content. Try to think of the ways blog posts can highlight your brand and help to define it. How can a blog post tell your audience who you are?

Because your focus will be on building a voice for your company, these posts don’t need to be published as frequently as a traffic-building agenda would demand. Instead, smaller businesses should try to fit these in once a week or so.

Building brand awareness gives you a chance to provide useful information to your target audience. Providing branded infographics or statistics about your industry that are branded are good ways to build loyalty.

Content can vary even further, from an “Employee of the month” post celebrating your team to an event recap of a recent company outing, or an infographic that explains your core values.

Below is a graphic that summarizes some goals to shoot for when thinking about blog frequency. Remember that updating posts with new information is a great way to build SEO, no matter the goal.

With proper planning in place, the volume of blogs you produce may surprise you. We chose the soft goal of three to four times a week for smaller blogs focusing on organic traffic because blogging should be a priority if boosting clicks is the goal.

In 2020, HubSpot found that marketers who prioritize marketing efforts are 13x more likely to see positive ROI. Making blogging a serious portion of your day-to-day is hard work, but rewarding in that you may garner visits and leads.

Larger blogs with a few team members are able to increase volume but should be wary of burnout and over-saturation of search engine results. That’s why the goal is four to five times a week. This ensures new posts have time to gain traffic and updated posts are being boosted properly to round out your campaign goals.

Because content for brand awareness is more specialized and not as focused on gaining traffic, the frequency of blog posts is not as high. We recommend smaller, brand-awareness focused blogs post one to two times a week. While they may not perform as well as researched, traffic-focused content, they give a voice and holistic medium to your blog.

For blogs with more resources, it’s easier to up the frequency of brand awareness posts, especially because large blogs probably already have a decent amount of organic traffic. There’s more room to focus on content that grows a company’s brand and provide thought leadership.

Starting a blog and keeping it consistent can be really difficult, but there’s no exact science to it. Because of this, you can be flexible with how you maintain your blog, as long as you are sticking to your business goals.

How Often Do You Need to Train Your Chest?

Updated: February 7, 2020 by James

There is no doubt that chest training is one of the most important workouts for most of the people.

The question that usually comes up is how often we should work the chest muscles. In this post, I would like to answer it and tell what I experienced.

Typically, there are three types of workout routines. There are plans that recommend working a body part once, twice or three times a week.

Which is good?

I have to say all of them work well, but which is the optimal for you depends on your aims. Do you desire to build a bigger chest? Do you want to develop a stronger chest? Do you need to define those muscles? Are you a beginner or are you familiar with bodybuilding? Do you use only free weights or body weight exercises as well?

These are fundamental questions you need to answer before setting the frequency of your chest training.

It is also an important fact that your muscles need recovery time. It is about 48 hours, many experts say the length of the recovery is about 72 hours. However, this depends on how hard you workouts are. I mean, how many sets and reps you do, the types of the chest exercises and the amount of weights you use. We must not forget the nutrition as well since that also influences the recovery time, for example, how much protein you take in.

The rule is the following. If you have long and hard chest workout, you should not have training so often in order to provide the proper amount of time for the muscles to recover. If your session is not so hard, then you can have workouts more frequently since the muscles can recover in a shorter time.

Both frequency work, you just need to tweak your workouts in order to get the wanted results. Hence, it is important to test.

Once a Week

If you train your chest once a week, you should have a complete and hard workout. That means you should perform more types of chest exercises so as to work all parts of the chest. Besides, you need to have more reps and sets, and you may have to work with bigger weights. Your aim is to avoid under-training, but if you overdo it that may result over-training as well. Testing is essential.

The once a week training is beneficial for those who want to develop mass.

Twice a Week

Another usual split training is when you have two chest workouts per a week. That means the muscles have 48-72 hours to recover. Following the rule above you should not have so hard training.

There are several benefits of this type of routine. You can have more time and power to work all part of the pecs, the lower, middle and the upper chest since you have two sessions per week.

If the once per week workout type does not stimulate the muscles enough, then this two times a week routine is the way to go.

Three Times a Week

Finally, about working the chest muscles three times a week. There are programs that recommend having three workouts a week. That means each day all the muscles should be accomplished. You have full body workouts on Monday, Wednesday, and Friday. (This routine is recommended for beginners.)

If you follow this type of routine, it is vital to avoid overtraining since the chest muscles have a little time to recover. If they do not recover, they will not develop.

What is my suggestion?

I have tried all of these chest programs. My rule is that I do 12-14 sets for my chest muscles weekly.

When I did the once a week routine, I lifted big weights. I did dumbbells and barbell bench press on incline and decline bench with heavy weights. I saw development in mass.

For me, the twice a week routine worked the best. That means I did 6-7 sets per a workout. This type of technique developed the mass and the strength as well.

Since I started calisthenics I sometimes do the three times a week routine which also works. I do body weight training, mainly push up variations, to work my upper body. Most of the body weight exercises do not let us focus on one particular muscle group as if we use free weight or machines. This way the muscles recover fast.

FAQ

How often should you workout each body part?

You can read more about split training here or watch the following video.

Did you find these tips useful? Don’t forget to share with your friends.

Sharing is caring!

James

James (36) has been working out since he was 15 years old. He has a home gym where he pumps iron, does bodyweight workouts and boxing. He likes sharing his experiences with others who want to build a better physique.

How Often Should I Switch Jobs?

“Myopia, also known as nearsightedness, is a common type of refractive error where close objects appear clearly, but distant objects appear blurry.”

–National Eye Institute (NEI)

You’re likely to make more than a handful of key job decisions in the long march of a complete career — some thoughtfully planned, and some due to pleasant serendipity. But we can be prone to myopia as we move from position to position throughout a career, or remain past the shelf-life expiration date of a job we once loved.

Guess who doesn’t suffer from nearsightedness when it comes to your career? The recruiter or hiring manager who sees your entire work experience of thousands of days reduced to a series of bullet points on a sheet of paper or a LinkedIn profile. They weren’t around for the trees you witnessed up close; they truly only see the forest.

Image source: Getty Images.

How often should you switch jobs — and what frequency alarms human resources (HR) departments? If you want to get grounded in what’s admittedly an extremely broad question, it’s fruitful to be aware of job movement across the broader economy. The U.S. Bureau of Labor Statistics (BLS) publishes a biennial report on job tenure — i.e., the length of time workers have stayed in their current positions.

The BLS last published its “Employee Tenure Report” in 2020. Per the study’s findings, the median number of years which workers had been with their present employers in the baseline month of January 2020 was 4.2 years, down from 4.6 years in January 2020.

Perhaps not surprisingly, “Food services and drinking places” had the lowest employee tenure, at 1.8 years, while Federal government jobs boasted the longest employee tenure, at 8.8 years.

It depends, part one

For all careers between these two poles, job-switching frequency is one of those topics where the best answer is,”It depends.” As I put forward at the outset, your professional growth over the years always exists as an easily digested narrative that your next prospective employer will read and parse.

In any role, you should be able to extend your capabilities and demonstrate measurable value to the organization that employs you. Sometimes, both can occur in an extremely short amount of time (to recruiters and employers, “extremely short” usually means one year or less).

Thus, beware of stringing together too many compressed job stints. Even though you may have had good reasons for flitting from one job to the next, such a paper trail will cause a potential employer to wonder if you’ll stay after the organization invests considerable resources in you.

Now for a rule of thumb: In most job categories, a one-year window surrounding the U.S. median job tenure creates a perfectly acceptable frame to most folks on the other side of the hiring process. In other words, it’s generally OK to switch jobs every 3-5 years.

As for catalysts for a move, once you believe you’ve maxed out learning and compensatory opportunities, or heaven forbid, fall into career depression as I’ve discussed in a related article, it’s probably time to look abroad for new adventures.

Want to be C-Level? Not everyone can put together the bona fides to become a chief executive of an organization, and the larger the organization, the steeper the hurdles you must leap. If you’re working up the proverbial corporate ladder, numerous jumps early in your career won’t necessarily hurt you — but you must show tangible results, and your titles should reflect increasingly greater responsibilities.

By mid-career, you’ll need to slow down — 3-7 years in a meaningful role is par for the course. The reason is simple to grasp: Organizations that are hiring a CEO or CFO typically think, at minimum, in 5-10 year increments. That’s because the long tenure of a highly qualified individual enhances stability and rewards the entire enterprise with economic value creation.

Longer time periods also apply to highly qualified professionals (architects, engineers, doctors, lawyers, CPAs, etc.) and academics. For example, 5-7 years in a single position is often expected at numerous points during your work history. For those over 25, the BLS’ tenure report pegs the median tenure of highly skilled and academic jobs at 5.6 years.

Now, suppose you’re a millennial working in a start-up or fast-moving services company, say in the advertising industry. Do different rules apply to you?

While it’s true that the nature of work is rapidly changing, and average tenure across industries is declining according to a recent Deloitte study , millennials are staying in jobs roughly in line with other generations. The study reveals that millennials are staying put in pursuit of the same goals as their older peers: adequate compensation, stability, and opportunities to grow personally.

It depends, part two

Of course, everything we’ve discussed above falls into the realm of generalization. If and when you switch jobs, and how often, depends on numerous internal and external factors. It depends on your immediate needs and your temperament. It depends on your financial value in the marketplace, and whether you’re getting the value you deserve.

And it depends on the economy. There’ll be periods where you may feel lucky to be employed, regardless of your profession. Remember the financial crisis of 2008-2009?

Finally, I can say from personal experience and from reading innumerable studies over the years that it also depends on happiness. Those who are pleased in their positions tend to stay put. Those who can’t reach a level of financial equity and personal fulfillment will move on, often with disregard to their length of tenure.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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