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Ubex Ico Review : THE FUTURE OF ADVERTISING
Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the fairest and interesting model for all market participants. Ubex present to you the Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
|Token Sale||2,880,000,000 UBEX|
|Token Price||0.00001 ETH|
|Token Supply||4,000,000,000 UBEX|
|Hard Cap||24,000 ETH|
|Soft Cap||4,000 ETH|
|Whitepaper||Click Here For View Whitepaper|
|Website||Click Here For Visit ICO Homepage|
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.
The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.
Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability to add statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining when users are rewarded for labor-intensive work.
Also Read – FINX Ico Review: Next-Generation Banking. Today
The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.
In general, programmatic advertising is a set of methods for purchasing advertisements on the internet using automated systems and algorithms to make decisions about a transaction without human participation based on socio-demographic and behavioral data about users available to both the platform and the advertiser.
It works as follows: when a user visits a web page, that user is shown ads. For those fractions of a second, while the website is loading, the system analyzes the composition of the audience of the website, correlates this data with client targeting and selects the appropriate advertising format. After that, an auction is conducted among advertisers whose target audience corresponds to this particular visitor of the website and who want to show their advertising. During the auction, the highest bid and the winner of the auction are selected. The advertisement of the winner is uploaded to the website and shown to the user
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting
model for advertisers.
Ubex team consists of high-level professionals with extensive experience in areas of marketing, neural networks, and blockchain. Ubex perfectly knows and understand all the advantages of these technologies, which Ubex is able to apply effectively in order to achieve the maximum result. The infrastructure developed by Ubex will allow the company to take the process of buying advertising and its economic efficiency to a new level.
Problem & Solution
There is no single instrument by which a large advertiser could easily filter out the most effective websites for their advertising and remain certain that their media budget for digital advertising would be spent efficiently. In addition, the budgetary policies of large companies often do not possess sufficient flexibility to allow employees to purchase advertising slots on various websites in the volumes necessary. In order to save money and speed up the process, medium and large advertisers often prefer to work through digital agencies (or full-cycle advertising agencies that have a digital department within their structure) that, within the budget approved for a certain period, are engaged in the purchase of advertising slots and monitor the effectiveness of such purchases.
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Risk Of Fraud
There are various models of payment for digital advertising. In most cases, advertisers are forced to accept the pay-per-click model, and thus carry the publisher’s risk of fraud. Despite its convenience for publishers, the pay-per-click model often creates incentives for fraud. Fraud, in its most basic form of explanation, is an imitation of the actions of real users, aimed at achieving KPIs set by the advertiser, thus inflating targeted actions artificially,
and, as a result, obtaining higher payments for no concrete feedback at the expense of the advertiser. The amount of fraud in the programmatic segment has reached critical levels. AppLift and Forensiq have both conducted studies on the issue and revealed that about 34% of all mobile ad displays raise suspicions about their origins and 22% of them are blatant fraud. Accurate estimates based on research conducted by Videology, place losses attributed to fraud in 2020 at $6.3 billion USD and $7.3 billion in 2020.
Current algorithms demonstrate advertising to users who do not constitute part of the target audience of the advertiser’s product. This reduces conversions to purchases, both with the pay-per-click model, and when paying for targeted actions. The essence of targeted advertising is the ability to display ads to a specific target segment
of users, according to their location, gender, age, interests and other individual parameters. Targeting allows for optimizing marketing budgets and is increasingly being used in digital advertising. In cases where the purchase of advertising takes place without programmatic algorithms, advertisers or digital agencies have to resort to manual searches for specific sites that lie within the scope of interests of their target audience, as well as select the sociodemographic, geolocation and time criteria that could predict purchases by the greatest possible number of visitors to such websites.
Source Of Income
Many publishers lose revenue due to reduced displays of advertising. Mainly the number of hits becomes smaller due to the increased use of adblockers by users. This leads to a reduction in the volume of working capital, which is often limited by long delays in payments from advertisers or digital agencies. Financial difficulties compel publishers to look for new sources of raising funds for contribution, in the development of their websites
and increasing future advertising revenues.
Service For Advertisers
Create an offer and specify the commercial terms.
The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for
advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
Select a widget or create your own .
Select the interests of the target audience, the time of displays, geography and other criteria. After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
Launch an advertising campaign and monitor the results.
With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.
Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract.
Service For Publishers
Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks. Connection to the Ubex system takes place in four simple steps:
Register an advertising slot.
Adjust advertising topic restrictions.
In the Ubex interface, the publisher chooses the topics that they allow for placement on their websites. For instance, the owner of an internet resource on contributions can narrow down the topics for advertising exclusively to financial services. The publisher can add new restrictions in the future when they see the first results of ad displays chosen by the neural networks as the most relevant for their resource.
Specify geolocation, audience interests, and social parameters
To facilitate the indexing of their resource in the general site directory, the publisher can specify additional data for accounting when searching for advertisers. These parameters will be considered by the neural networks in the event, the publisher refuses to set traffic tracking on their website (the algorithm will prioritize only those publishers that have installed tracking on their resources.
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media marketing, more general types of display advertising, and mobile advertising.
There are three main types of digital advertising: paid for advertising such as Google AdWords, acquired advertising such as communications generated through public relations online, and finally company generated advertising whereby the business uses its own blogs, apps and other platforms to communicate.
Online advertising is growing massively all over the world. Display advertising is by far the most popular at this point in time, although the future isn’t written yet.
Display advertising is what we generally think of as online advertising, for example logos, text, graphics, animations or similar. The idea is that users are targeted by specific keywords that appear in search results or on specific webpages. For example if you are interested in information about garden secateurs then you might Google the term ‘secateurs;’ the display results themselves will have adverts about garden tools including secateurs hopefully! If you decide to read a few pages by experts recommending garden tools, then it is likely that they will have small advert placed on their pages whereby they earn a few cents per click. This is essentially display advertising. To be specific there are many types of display advertising and here is a short list;
• web banner advertising i.e. a banner across the top of the page
• pop-ups i.e. adverts that pop up when you open the page, which are less popular due to the annoyance factor
• floating ads which appear and then disappear after a period of time
• text ads which are simple text boxes e.g. Google
Search Engine Marketing (SEM)
Search Engine Marketing or SEM, intends to get your website to the highest position possible in an Internet search. So a marketer intends to improve the position of webpage based upon a typical keyword. Essentially SEM uses marketing approaches to improve the position of a webpage in the SERPS. For example better copy and content, but not really any mechanical or technical changes to a page.
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is similar to search engine marketing and the two terms are often interchangeable; however SEO is more involved with the mechanics of the page and its content; for example headings and subheadings, content and keywords, HTML tags in images and videos. SEO has become a huge industry; however it is worth remembering that companies like Google do not disclose their algorithm and so search engine optimisers do not have any special secrets that you could not get from a decent ‘for dummies’ book.
Social Media Marketing
Social media marketing is a technique that employs social media to take advantage of content created by everyday people using easily accessed technologies such as blogs, social networks, Wikis and similar technologies. New technologies and social media marketing emerge almost daily, and it is always worth checking to see how technology is changing and developing. Facebook and Twitter are obvious candidates for social media marketing, as well as linkedIn, Google +, and literally hundreds of new and developing social media platforms. Remember that different countries use different platforms.
Mobile advertising is communication delivered through mobile devices such as smartphones and tablets. For example advertising delivered through your iPad or your Android smartphone is mobile advertising. However hear-in lies the dilemma; that whilst mobile devices are small and handheld then there is an argument to develop bespoke content for mobile advertising; however tablets are ideal for looking at traditional websites, and therefore mobile advertising is simply traditional online advertising such as social media marketing, Search Engine Marketing and banner advertising. Also if you read through this website you’ll appreciate that companies want to build long-term relationships with visitors and customers through dialogue and communication, so simply discussing mobile advertising is too superficial. Mobile advertising will surely merge with other forms of digital advertising as time passes.
You’ll find plenty of material on Marketing Teacher in relation to email and how it is used in digital marketing. Fundamentally, it is one of the first digital advertising techniques; however today it really suffers a crisis in the wake of perpetual spam bombardment, so many of us are very cautious about how we opt in to e-mail. E-mail marketing and advertising is still a fundamental tool to the marketing manager, especially when it comes to long-term customer relationships. Think about your own e-mail and those companies from whom you welcome e-mails, versus those that you instantly delete. What is the difference in the way the dialogue is maintained between you and the e-mailing company? This is the basis of e-mail advertising and marketing.
There are other forms of Internet and digital advertising which you will find details of on this website. These include but are not limited to affiliate marketing, adware, online public relations and your website itself.
What is Digital Advertising? Types of Digital Advertising
September 4, 2020 By Hitesh Bhasin Tagged With: Internet Marketing
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known as Digital Advertising.
What is Digital Advertising?
Marketers and business owners use online mediums to advertise their products and services, and for this, they invest in these Ads. Advertising through means of digital mediums like google or facebook is known as digital advertising.
Digital advertising is highly useful in creating brand awareness, generating leads, bringing sales and boosting returns on investments, and that is why businesses prefer to use them to target their audiences. As per stats, digital ads spend in 2020 was around $83 billion, which is expected to surpass $129+ billion by the end of 2021.
Even, in 2020, businesses invested more in Digital Ads than TV Ads. Despite the increase in Ad blocking S/W, businesses are continuously increasing their spending plan on these digital Ads. Some of the main reasons behind the booming popularity of online Ads are-
- Better targeting and measurable campaigns
- Very effective in limited budgets
- Shows results immediately
- Remarketing is available
- Data-rich campaigns that multifold conversions
- Small businesses can easily create brand awareness in limited time & budget
However, for ensuring good returns on your investments, it is important that you use right kind of digital Ad.
In this post, we are going to cover different types of Digital Advertising for you, so you can gauge the one that fits well with your marketing strategy and business objective.
So, without any further ado, let’s dive deep into different types of Digital Ads-
Types of Digital Advertising & their Usages –
1) Display Ads
This type of digital advertising enables you to reach your customers on the web and in the mobile apps. Display Ads appear on around 2 million sites and 6,50,000 apps. You can run display ads in so many ways, such as Text, Banner, Gmail, App, Flash, Video and so on.
You can use these ads to target audiences who are looking, searching or using services, products, and content that are related to your business. Different types of AdWords Ads, PPC Ads, Search Ads, Banner Ads, etc. come into this category. Properties of Google Display Network likewise comprise Gmail, YouTube, Blogger, etc. and you can use all of these to run display ads.
2) AdWords Ads
AdWords is advertising platform of Google that is used for connecting advertisers to online publishers/website owners. Pay per Click ads, in which advertisers need to pay a fixed amount to the publisher for every click on the ad, are also AdWords ads.
Google Search Ads that you see alongside your search results for a keyword on Google are also AdWords ads that work on PPC model. For running such digital advertising, business owners or advertisers bid for their keywords, create Ad content and accordingly choose the budget.
3) Facebook Ads
Businesses can use Facebook Ads to promote their brands on Facebook and target the most relevant audiences. You can use Marketplace Ads that displays on the sides of the Facebook profile. Promoted posts are another digital advertising option on Fb for promoting any posts. It will increase fans and followers of your Fb post.
Other ads that can be run on FB are Sponsored Stories and FBX or Facebook Exchange. Sponsored stories get displayed in the newsfeed of clients, while FBX ads help in remarketing on Facebook. You can run such Facebook Ads as per the web surfing details of target audiences.
4) Twitter Ads
These ads will ensure paid lifts of your brand on Twitter. Twitter digital advertising is useful in enhancing the reach of Tweets, promoting Hashtags and gaining more followers. Promoted Tweets, Promoted Accounts, and Promoted Trends are three types of Twitter Ads that you can use. You can also utilize Twitter Ads for increasing Website clicks or conversions and optimizing Tweet engagements. It will also help you in increasing brand awareness, Followers, App Installs, Video Views, Lead Generation and so on.
5) YouTube Ads
YouTube being video sharing site of Google, lets you run online ads in the same way as you do on Google. Varieties of advertising choices are given with different Ad formats. Banner Ads, in-video overlay ads, in-stream video ads, etc. are some of the ads available on YouTube.
6) Pinterest Ads
Pinterest Ads can be understood as bits of content that advertisers and brands pin. You can promote your particular pin using Pinterest Ads by using a dollar sign before the price amount. It lets Pinterest gauge that your item is offered to your purchasers. Different kinds of digital advertising that you can run on Pinterest are Awareness Campaigns, Traffic Campaigns, and Engagement Campaigns.
7) Instagram Ads
Facebook owns Instagram and it allows you to run three different types of Ads on this platform. Photo, Video, and Carousel are the ads that you can run on Instagram for promoting your products and services. Different goals that can be achieved by Instagram Ads are website clicks, website conversions, mobile app installs, video views, mobile app engagement, page post engagement, reach and frequency, mass awareness, local awareness and so on.
Such ads are considered highly useful for B2B businesses. You can run Display Ads, Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads sorts of campaigns on LinkedIn. They are quite good for employees and employers as well.
9) Bing Ads
They are quite similar to Google Ads, as Bing is also one of the very popular search engines. Ads on Bing also function on the PPC model. Bing Ad Services, which was earlier popular as Microsoft Ad Center, assist promoters to run ads on Bing. Having a Bing account will allow you to run Bing Ads.
10) Tumblr Ads
Tumblr Radar and Spotlight are two formats of Tumblr Ads that allow advertisers to target around 54 million clients worldwide. Tumblr is offering more than 70 million posts per day and its effective use is quite useful in generating leads. You can run sponsored Web Post Advertisements that can be displayed in the dashboard feeds of your audiences. Dollar signs included with Tumblr Ads make sure that they are sponsored content used for promoting a brand.
11) Banner Ads
Different picture-based advertisements that you see on the left, right, top and bottom of websites are banner ads. They come in the category of Display Ads. You can purchase your Ad space with Display Network of Google or other search engines to display your digital advertising.
12) Retargeting Ads
These ads are used for targeting your site visitor to revisit your site and make the purchase. You can run these ads as per the past search history of your potential customers. When a prospects visit a site, related cookies are used by advertisers to run retargeting ads to remind prospect about their past inclinations and preferences. Such Ads enjoy higher CTR and conversions compared to regular banner ads.
13) Mobile Ads
Different ad campaigns that you can run on mobile devices like Smartphones and tablets are mobile ads. Using Enhanced Campaigns of Google AdWords, you can run your AdWords campaign on Mobile devices. Variety of Social Platforms and sites give the advantages of channelizing mobile ad campaigns.
14) In-Game Ads
Digital advertisements that you see in computer and mobile games are known as in-game Ads. Billboard ads in sports games are one such example of in-game Ads. Different types of ad formats are used that help game developers generate more game revenues. Some of the ad formats are Offerwall ads, Video Ads, Interstitial Ads and so on.
15) AdMob Ads
Digital Advertisement that you see in your mobile app is called as AdMob Ads. Such ads are also run by Google’s mobile advertising platform i.e. AdMob that enables app-makers to earn some money by letting sponsors place ads in the promotional space of the games. AdMob ads include mobile-optimized text ads along with picture-based banner and interstitials ad that uses HTML5.
16) Email Ads
Have you been getting emails with a big picture and small promotional content? –All such emails are utilizing Email Ads for sending their promotional content to you. This enables businesses and advertisers promote new products, feature, coupon discount or any other offer via emails. Using powerful headlines in Emails Ads is very important.
17) Video Ads
With the 4 G connections and increased internet speed, buffering of videos is the thing of past now. That is why; Video Ads are the new and one of the very popular forms of Digital Advertisement. You can run Video Ads on websites, Social Media Platforms, and mobile applications as well. They are very helpful in creating long lasting brand awareness. Entertaining and informative videos are quite good at generating leads and ensuring conversions.
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